Shoppers trying to avoid using their heating are picking up bargain heaters, hooded blankets, heated airers to keep them warm on a budget this winter.
Amazon has kicked off its October Prime Day sale this morning with the event, which runs from now until 11.59pm tomorrow (October 13).
Seeing tens of thousands of different products discounted by up to 70%.
Previously the internet giant's high profile sales boasted discounted phones, TVs, tablet and tech.
In a sign of shoppers' concerns about the rising cost of living many of today's most popular deals are for heaters, hooded blankets, electric blankets.
Reduced price heaters start at just £21.99 in the promotion although the cheapest, which comes with an additional £10 voucher.
For shoppers looking for higher specification and more powerful heating options, the 1500W Dreo Space Heater has been reduced by 38% to £55.99.
It comes with a remote control and has a timer, three heat settings and a three-speed oscillation movement.
The Eco mode means it automatically adjusts depending on the warmth of the room, minimising energy usage while keeping a steady temperature.