HCL Technologies New Logo: HCLTech Set for Supercharging Progress

HCL Technologies Now HCLTech Set for Supercharging Progress

[{"selector":"#anim-449d5405-2257-408a-8557-db94adbe2df5","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a0558191-38be-4773-9dc5-e0db3a624ac1","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e8564dd1-a642-4e5f-aa87-0159a48e0d5b","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Learn More

The company’s new ‘HCLTech’ brand and logo will be at the heart of its go-to-market strategy

[{"selector":"#anim-a5ccde2f-af6e-41ca-8448-0057cacd6a05","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3d352908-35e7-4782-b228-13ad76ddfa61","keyframes":{"transform":["translate3d(-111.67665%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a2009270-b4bb-4c27-b967-7382d8ce10bd","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

Represent its differentiated portfolio of services and products that supercharge digital transformation for enterprises at scale

[{"selector":"#anim-a8ca7ed5-1c16-4855-97f9-18a35f45ccb3","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8312ab77-f878-4f27-8c08-8dbd2e68f517","keyframes":{"transform":["translate3d(-111.67665%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9bc04bb7-35f9-433a-bd17-ea44818ad870","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

HCL Technologies, India’s 3rd largest IT services player, today launched its new brand identity and logo, HCLTech, with a new brand statement ‘Supercharging Progress’.

[{"selector":"#anim-97aae286-f248-45c9-bb13-667f08c49a05","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2c2825a2-ed99-49c1-9f81-30596766ed31","keyframes":{"transform":["translate3d(-111.37724%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-7271f0af-530a-4392-860f-77558f06a978","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

As the company nears the $12 billion revenue mark, Roshni Nadar Malhotra, Chairperson, HCLTech.

[{"selector":"#anim-a335a1a5-3b0b-49c2-b478-23bb17637e79","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-fc2364ad-7684-48ee-bc09-afa1fb6ff074","keyframes":{"transform":["translate3d(-111.37724%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d99abba6-c4fe-403a-a53c-85c1903d59c5","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

They described the announcement as an evolution for HCLTech to embrace a distinct global brand identity while retaining connectivity with HCL Group.

[{"selector":"#anim-b5a19579-80f7-498d-be46-b5b09f065f34","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1802a85b-48d1-4f63-8612-688dfe3015ca","keyframes":{"transform":["translate3d(-111.37724%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ae6f1ee6-6358-43e4-94e6-ba44bf6a94bd","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

For HCLTech, Supercharging Progress is about accelerating the digital transformation for our clients everyday.

[{"selector":"#anim-fbf74e3c-0744-4a46-bfac-273be81be592","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ff9521d1-f89c-4b77-a886-fac65536362e","keyframes":{"transform":["translate3d(-111.37724%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-35539869-934e-4181-8586-397c195913ea","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

"Our purpose accelerates our journey to be the digital partner of choice for global enterprises through differentiated services & products and being an employer of choice for top talent."

[{"selector":"#anim-ec8dfc1c-4070-4ed3-aec1-c860186d8d51","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-01ab4e44-2ae4-4b41-b086-e863f870d35f","keyframes":{"transform":["translate3d(-111.37724%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5a13ebac-104c-4eb4-bc3a-1a3751922971","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

The company also launched its new employee value proposition (EVP) - ‘Find Your Spark’.

[{"selector":"#anim-4947bd26-2452-4eb1-9c1e-c55d46ef5f6b","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87437ef8-7c16-462e-948b-a622393675af","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e0f2af67-c4bb-4cc9-ad20-9145ed9522e8","keyframes":{"opacity":[0,1]},"delay":600,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] Learn More

Last year, Tata Consultancy Services (TCS) had also undergone a rebranding and announced its new brand statement “Building on Belief”.

[{"selector":"#anim-6ee6b77d-bdcb-4c9b-a697-2c395c467e9c","keyframes":{"opacity":[0,1]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ca4247cf-ef61-4697-a1f5-cb6f2779e6f5","keyframes":{"transform":["translate3d(-109.1954%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":400,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}]