Apple Cuts Production of its Newly Launched iPhone 14 Plus

Apple Inc is cutting production of iPhone 14 Plus within weeks of starting  shipments as it re-evaluates demand for the mid-range model

The Information reported on Tuesday, citing two people involved in the company’s supply chain.

The Cupertino, California-based company told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components.

The move comes at a time when the global smartphone market has been softening.

Shrinking 9% in the third quarter compared with the same period a year earlier.

According to estimates from data research firm Canalys, which expects weak demand over the next 6 to 9 months.

The iPhone 14 Plus, part of a new lineup announced on Sept. 7, is  positioned as a cheaper alternative to its more expensive iPhone Pro

Last month, Apple dropped its plan to increase production of the new iPhone models as an anticipated surge in demand failed to materialize.