Apple Cuts Production of its Newly Launched iPhone 14 Plus

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Apple Inc is cutting production of iPhone 14 Plus within weeks of starting shipments as it re-evaluates demand for the mid-range model

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The Information reported on Tuesday, citing two people involved in the company’s supply chain.

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The Cupertino, California-based company told at least one manufacturer in China to immediately halt production of iPhone 14 Plus components.

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The move comes at a time when the global smartphone market has been softening.

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Shrinking 9% in the third quarter compared with the same period a year earlier.

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According to estimates from data research firm Canalys, which expects weak demand over the next 6 to 9 months.

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The iPhone 14 Plus, part of a new lineup announced on Sept. 7, is positioned as a cheaper alternative to its more expensive iPhone Pro

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Last month, Apple dropped its plan to increase production of the new iPhone models as an anticipated surge in demand failed to materialize.

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