Patrick Tu, the CEO of Dayta AI, tells us how retailers can analyze surveillance camera data and how they tackle privacy concerns.
Patrick Tu is the co-founder and CEO of Hong Kong-based startup, Dayta AI.
he company’s retail analysis system, Cyclops, helps shops increase sales by recording and analyzing customers’ movements in a store.
Its service has been adopted by nearly 1,000 shops in Asia and Europe, including shopping malls, fashion chains, restaurants, and supermarkets.
One of the biggest features of Cyclops is we can plug and play with their existing surveillance cameras. We can feed their camera streams into our cloud for analysis
We can analyze what the cameras have captured; for example, how many people pass by your shop. Knowing that helps you understand how good the shop position is.
For a high-end fashion brand, we evaluate product performances and provide suggestions on how they could adjust the displays every 2 weeks, so they could move popular products to higher-traffic areas.
Hong Kong’s Personal Data (Privacy) Ordinance requires companies to obtain consent from customers to process personally identifiable information, such as names, phone numbers, ID or emails.
It depends a lot on the regulations of a certain country and customers’ acceptance. Now we are seeing a trend of tightening.