4 Advanced Qays You’re Not Measuring SEO Effectiveness

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Measure SEO impact beyond basic traffic and keyword ranking. Learn how your efforts are driving actual business outcomes with these metrics.

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I analyzed four fairly boilerplate SEO metrics (traffic, rankings, conversions, links) and detailed ways to apply an additional layer of rigor to each to improve your analytical insights.

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to introduce four new methods of gauging the value of your SEO campaigns. They are:

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Brand vs. non-brand clicks.

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SEO’s impact on other channels

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SEO CAC (Customer Acquisition Cost)

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SEO keyword performance

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While some of these are more directional than others, I’ve found each to be a highly effective way of quantifying the impact of my team’s SEO efforts for our clients

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Be clear with the powers that be about how you’re getting your numbers and that they’re directional, not 100% accurate.

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